Use this info to build a “buyer persona.” 2 – Research Your Competition Start with the basics and personalize it as you go. Create a basic profile of this person and research what they might like and dislike. If you are running a business, you probably already have an idea of what your average customer is like. There are a few key methods for defining your target audience on Instagram. Researching your target audience is one of the most important strategies when using Instagram for marketing. You’ll also want to find out what motivates and inspires them so that you can post content that they will respond to. How to Find Your Target AudienceĮven if you know the best time to post on Instagram for the general public, this might not be completely accurate for your followers. Take a look at your Instagram Insights to see when your followers are most active and likely to engage.
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